As you can see, an external agency comes with added benefits to that of having an in-house team. With various advances noticed in business from era to era, the current timeline has seen the expansion of marketing connected to social networking websites. The avenue being key in current times has gained momentum in growing brand value immensely whilst parallel impacting business growth.Approximately 65 % of marketers of modern day confirm that 6 hours of time spent on social networks per week is bound to enhance business leads with 90 % confirming enhanced business exposure enabling brand awareness and increased sales. With social media management playing an important role in growth of organizations, highlighted below are important aspects generally ignored by businesses progressing in traditional marketing methods for awareness purposes. Click here for more info on social media management Auckland.
Competition – Research shows that 91 % of most retail brands use a minimum of 2 social media platforms in general. With larger brands having high end presence on social media, most SME’s rarely utilize the avenue losing out market share. The process of continuously posting and communicating on a singular platform is advised rather than investing in many and having minimal communication. A strong social media strategy is vital for growth in current day with rewards guaranteed over time.
Brand Loyalty & PR – Through a strong social media presence, brand loyalty is enhanced. With engaging the public on social media platforms or usage of a reputed public relations service provider, building connections, providing relevant and useful information, value is generated through showcasing of care useful for growth and enhancement of business.
Targeted Traffic Drives – With a large community using social media platforms from multiple age groups, accessing posts globally, and increasing web traffic for new web pages or blogs can be completed faster than Google. With posts and information primarily showing up in feeds of people interested in particular product categories, visitors are generally the target market focused on being attracted to a particular website than a random process of simply increasing web traffic.
Target Market Insight & Relationship – Social media platforms create a clear avenue in understanding customers on a deeper level. Various posts & tweets help with identifying consumer behaviour, daily routines and insight into individual lifestyles beneficial for marketing. Through the avenue, creation of unique content and compelling advertisements can be designed to suit and improve sales conversion strategies while improving the relationship between individual and business simultaneously. With a large community focused on authentic business engagement rather than basic sales pitching avenue a relationship is built transforming brand value and forming unique bonds beneficial for long term.
Having a few advantages listed, the exploration to further evaluate and engage in a value addition processes utilized by many is bound to initiate enhancement in brand awareness and increased turnover through active presence on social media.